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Welcome to our florist blog, "Inside Flowers". Browse through for a wonderful array of floral eye candy, floral design tips, florist interviews, industry news and florist blog exclusives.

Florist Blog Categories

Featured Blog Post

Go straight to your area of interest:
Floral Design (lots of photos!)
Floral Industry
Florist Business Skills

featured florist blog post

Wedding Flowers Trends 2014 – Top 10 Mashup

Also don't forget to check out our wedding flowers galleries

“Top Gun” Wedding Flowers Competition Showcase: Your Chance to be Featured

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Since starting in 2011, the “Top Gun” Wedding Flowers Competition has always generated such an amazing response from the talented florists who’ve entered and from brides and flower lovers all around Australia – and the world!

In fact, “Top Gun” is without doubt the biggest wedding flowers competition on the planet and the designs entered have been viewed by many hundreds of thousands of internet users from all over the globe!

flowers to carry banner (more…)

NEW! Online Marketing – Contract Role

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An opportunity to work from home from anywhere to help our marketing department.

Tesselaar flowers are seeking a person who can be located anywhere in Australia and who has experience as an online marketer, specifically in the b2b market.

Tesselaars has a diverse range of b2b customer segments, florists, wedding coordinators, event companies and other business types that use flowers for commercial purposes in multiple states, this role will be expected to create and market to these segments on a daily basis via all electronic methods.

marketing role

Flower Standards in the Australian Floral Industry

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The Australian flower industry is unusual in that there are no defined, accepted standards for flowers such as exists in Europe, due to the dominance of the Dutch flower markets, and the USA, which is dominated by imports from South America.

History of the Australian Flower Industry

The Australian industry has developed largely independently from these influences due to decades of extreme restrictions on importing flowers and the distance and cost of importing from these markets. The huge distances between Australia’s small population centres have meant that flower production in Australia has developed around each main city rather than a national basis.

australian Flower industry standards (more…)

2014 Top Gun Competition Winners

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This year we received more than 1300 stunning entries in our annual Tesselaars “Top Gun” Wedding Flowers Competition, which one entrant described as “the Australian Idol of the flower world”!

Each entrant gets their work displayed in our main competition gallery, and throughout the competition and into the future we feature work from this gallery in online collections, which we advertise to brides-to-be around Australia. This provides great, free advertising for all the florists who enter!

flowers to carry banner

The judges did the very difficult work of narrowing down their top 10 picks in the 3 categories of the competition – a ridiculously difficult task given the huge number of amazing floral creations! Each category finalist should feel rightly proud of this achievement and will accordingly be rewarded with a printed finalists certificate and also a badge to display online.

flowers to wear banner

From there we turned each top 10 group of category finalists over to popular vote on our Facebook page – and then we threw a lot of money into advertising these works to brides across Australia. The competition was intense – but the votes are in and we have our winners, who will each receive an iPhone 6 Plus!

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And without further ado… (more…)

The 2014 “Top Gun” Top Thirty!

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Out of many hundreds of entries from around Australia into the 2014 “Top Gun” Wedding Flowers Competition, we have selected the top 30 finalists! 3 talented florists (one from each category) will win these awesome prizes.

Getting to this stage of the competition is in itself an amazing achievement given the scale and quality of the total entries. Each entry will win the florist a finalist certificate for their shop or studio and a badge for their website or social media pages.

Tesselaars Top Gun 2014 - Top 30

Tesselaars Top Gun 2014 – Choosing the Top 30 was HARD!

Choosing the Winners

Each category will have an overall winner. So that’s 3 category winners, no single competition winner.

A voting period from Monday 17th November until 10am Monday 24th November now begins. Voting is open to the public and we will be actively advertising this aspect of the competition to a targeted selection of Australian brides-to-be around the country.

How To Vote

Voting is simple:

1) To be sure your votes count, please read the rules regarding Facebook voting and comments, then
2) click the big green buttons below to go view the category albums in Facebook – and
3) vote with a like!


Your vote will be visible of course, as Facebook requires you to log in to ‘like’ anything, so it’s a great way to let those florists whose work you truly admire know that you’re a fan!

You can vote for as many entries as you like (once each) and also you should feel free to promote the Australian real floristry cause by sharing the competition albums with your own Facebook friends and/or page fans.

Good luck to the finalists!

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