Are you making these 3 common florist website mistakes? If so, you could be turning off potential customers and losing sales.
As I’ve tip-toed through the virtual tulips over the years, I must have looked at thousands of florist websites and I very often see 3 big mistakes being made over and over again – mistakes that if you are making could be turning potential customers away.
Here’s 3 great florist websites that DON’T make these mistakes which is why I like them so much from a marketing perspective.
Mistake #1 – Information Missing or Hard To Find
North St Botanical’s website makes it easy to find out everything a customer might want to know
I have come to really appreciate websites that keep it all “above the fold” which is jargon for “what you can see on your screen without scrolling down”. This website does this well and as you can see, all of the vital info is right up front and easy to find, ie. phone number, opening hours, etc.
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The last thing you want is your potential customer getting all irritated because they can’t figure out where you are, when you’re open or how to contact you!
Other things I love about this site are that the site is fast to load and it keeps the emphasis on visuals, i.e. photos of flowers which is pretty important. A neat little package and definitely all looks very groovy*.
*Is using the word “groovy” still a thing? Probably not huh…
Mistake #2 – Poor Use of White Space
Lindsey Myra’s website does a wonderful job of using white space to communicate what she is all aboutWhen I first started here at Tesselaar Flowers 4 years ago, I didn’t care much about design, I was all about the words and the technical marketing geek stuff like SEO. I remember early on being given a bit of a crash course in design principles and not really quite getting it.
Well, after 4 years of looking at floral design and thinking about website from a visual angle I have REALLY come to appreciate design aesthetics as being very powerful and much more important than I used to think. Especially white space – and this site by Lindsey Myra is a great example of how less is so, so much more.
The space around the single image and the minimal text elements really looks wonderful, drawing your attention to the flowers and communicating a visual message of class and style, which is also reenforced by the stylized “signature” logo.
I also love the way the traditional “home” page is renamed “welcome” and the “about” page (which I ALWAYS click on first after landing on a website) is re-imagined as “story”. This instantly arouses curiosity – it makes you want to know what the story is! Intrigue! An excellent florist website all round.
Mistake #3 – Where Am I? Who Are You?
Flores del sol’s website overcomes a common Blogspot issue by including an easy to see navigation menuNow generally I am a bit of a WordPress snob and don’t recommend using other free or low cost website builders (for too many reasons to mention here) but I do understand the appeal of something cheap or free and easy to set up and use.
So IF you are not willing or able to pay someone to build you a decent website using WordPresss then Blogger blogs, which usually reside on the blogspot.com domain, can be a pretty good option for a few reasons:
- They can look pretty sweet,
- they are easy to use
- and they are nice and Google-friendly (not surprising seeing as Google own the platform).
And hey – it certainly doesn’t seem to be doing Holly Hipwell’s reputation any harm!
Are You Making This Florist Website Mistake?
However, the thing is that I so very often see a fundamental mistake being made on florist Blogger blogs (and on Tumblr too) in that often people seem to just not bother with one of the most important elements – a navigational menu.
The menu matters – it helps your visitors feel orientated which helps them feel in control, which gets their heads in a good space when they are on your website, which in turn reflects on your brand!
Two must-have elements in your navigational menu are contact details (err … kind of important) and an interesting, informative, brand-building “About” page. About pages are one of the most important pages on your blog, and you can see here that the florist in question, Christina Rose, does a great job of building her brand, both visually and in words, on her about page.
This is re-inforced in the siebar with the mini-about section, including groovy* picture.
So I have chosen the above blog specifically because it clearly shows that it is possible to make a very nice, visible menu on a blogspot blog that helps the website visitor to get to know you and what you do and to contact you if they want to hire you! A must!
*There’s that word again … ah stuff it, I’m bringing groovy back, baby!
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