Blogging For Florists

In Flower Marketing by Seamus4 Comments

Blogging for florists is an under-developed field resplendent with opportunity for the enterprising florist.  A static website with a catalogue is one thing – including a blog into the bargain is another. In today’s post I will look at whether or not blogging is worth doing if you are a florist with a single flower shop.

Online Marketing for Florists: A Website You Won’t Regret

In Flower Marketing by Seamus1 Comment

You have probably noticed that there’s this cool new thing called the Internet, great for sending Mum pictures of the grandkids and for buying concert tickets and whatnot – but are you aware that every time you fidget in your chair waiting for that damn page to download already you’re actually staring at the biggest marketing opportunity you’ve ever seen? …

7 Simple Flower Photography Tips for Florists

In Flowers by SeamusLeave a Comment

Flower photography tips to help with what is a rather challenging proposition – taking sweet photos of flowers! There are many different ways to go about it, and flowers are inherently beautiful by default, but how to best to convey the message you want to express with your flower photography?  

Local Area Marketing for Florists

In Flower Marketing by SeamusLeave a Comment

Before we talk about “local area marketing”, let’s think for a moment about plain old “marketing”. The word “marketing” is not just another word for “advertising”, which can be expensive and ineffective. People only seek out things when they have identified a need or want. The trick is to establish a good impression so that when they need flowers they …

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3 Unusual Marketing Ideas For Florists

In Flower Marketing by Seamus10 Comments

Make Your Floristry Business Stand Out from the Pack – Part 1 We all know that it makes good horse-sense to find a little bit of time to get out there and do some marketing to promote your business. The trouble is most small business owners aren’t marketing people, so they all tend to do the same boring things as …

The Peony Lunch Barossa Valley

In Events by SeamusLeave a Comment

Peonies were recently celebrated in style at a “Peony Lunch” held at the Chateau Tanunda Estate in the exquisite Barossa Valley of South Australia. Avril and her team from Viva the Flower Store organized an exotic lunch for all participants including a well known floral artist, Jacqueline Coates, and the Victorian Manager of Tesselaar Flowers, Sharon White.

Florist of the Future 2010

In Competitions by SeamusLeave a Comment

In late October this year, Interflora presented its annual floristry design competition, the Florist of the Future 2010. Henk Tesselaar of Tesselaar Flowers was on hand to capture all the fun!