NEW! Online Marketing – Contract Role

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An opportunity to work from home from anywhere to help our marketing department. Tesselaar flowers are seeking a person who can be located anywhere in Australia and who has experience as an online marketer, specifically in the b2b market. Tesselaars has a diverse range of b2b customer segments, florists, wedding coordinators, event companies and other business types that use flowers …

Florists Publicising Themselves With Panache and Flair

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Some of us are lucky – we get paid to surf the ‘net looking at flowers! And I am one of those people! Woot! Consequently, in the gruelling course of my day I come across lots of tasty little floral titbits and what better way to start a grey Melbourne Tuesday than to share these little flower pleasures with the …

The Feng Shui Flower Shop

In Business Skills by Seamus2 Comments

This interview with Brisbane florist Anja is part two in a series of two – click for part one: “The Philosopher Florist“ Anja: “We have many men come for their coffee or for a meeting, they love it, which is unusual because usually men feel intimidated in a floristry shop but not here. I think it’s the tranquility, the calm …

Selecting The Right Location For Your Florist Shop

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If you are planning to open a new flower shop or you are looking at buying an existing shop, then you must give a lot of thought to the location. The decision of where to locate your shop can make or break the business. Thinking about this may not be exciting, but you ignore the issue at your peril! Effective …

How Florists Can Make The Competition Completely Irrelevant

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Much is made of the competition that florists have to deal with in the form of supermarkets, grocers and online order-gatherers. We did once suggest a strategy for taking this competition head on – but what if you stopped regarding these types of businesses as competition and instead saw them as completely irrelevant? The way to make these so-called competitors …

7 Ways To Grow Your Business This Year

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Setting goals for your future is key to moving your life & business in the direction that you want it to go. Yet despite all the evidence that it works, many people do not set goals for the future down on paper. Question: Why is this? Answer: I don’t know! What about you? Have you set any goals for this …

How Florists Can Compete With the Supermarkets

In Business Skills by Seamus3 Comments

In this article we explore a strategy that some Australian florists are using to sell more flowers, win market share back from the big-brand chain stores and nurture new long-term customer relationships. We break this strategy down and have a chat to some florists about the issue. The Problem Many florists see competition from supermarkets in a very negative light. …