Bjorn Kroner

In Floral Design by Seamus4 Comments

German Master Florist, Bjorn Kroner, is currently touring Australia (April 2013) giving a series of demonstrations and workshops. Seamus caught up with Bjorn to discuss the content of his floral design workshops, why people describe his work as “flying flowers” and what life is like when you’re living the Floral Rock Star dream…

36 Floral Headpieces In Urban Chic Fashion Parade

In Floral Design by Seamus2 Comments

I recently had the pleasure of being asked to design some floral headpieces for a showcase of urban chic collections from local Gold Coast and Brisbane designers and retailers hosted at Cloudland by Fashion TV, AICD and Aqua Angels productions. The only problem was – when I got the spec, I nearly fell over! Why? Because the specs for these …

Design Principles in Floristry

In Floral Design by SeamusLeave a Comment

Floral design is a difficult task. I myself come from a graphic design background and I truly believe understanding the principles of good design helps me in all aspects of my life, for example de-cluttering my house, enjoying things that are aesthetically pleasing, and much more. But when it comes to Design Principles in Floristry, it can be incredibly challenging to …