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Flower Standards in the Australian Floral Industry

In Floral Industry by Seamus4 Comments

The Australian flower industry is unusual in that there are no defined, accepted standards for flowers such as exists in Europe, due to the dominance of the Dutch flower markets, and the USA, which is dominated by imports from South America. History of the Australian Flower Industry The Australian industry has developed largely independently from these influences due to decades …

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Holly Hipwell – Floralizer Extraordinaire

In Floral Industry by Seamus6 Comments

When you speak to Holly Hipwell – Owner and Flower Enthusiast behind The Flower Drum – you instantly feel like you’ve made a friend.  A fun, quirky, flowery friend….with awesome taste in eyeware. A self taught floralista – Holly is the media darling of the floral industry and with good reason.  She is hyper-creative, fun, funky and bashes out a …

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An Interview with Floral Designer Holly Chapple

In Floral Industry by Seamus2 Comments

I’m thrilled to be able to bring you some snippets of wisdom from the ‘Flower Mama’ herself, Holly Chapple!  Holly was gracious enough to take some time out from her super busy schedule to speak to me and it’s perfect timing as she is bringing the Chapel Designers Workshop jointly with Francoise Weeks’ Woodland and Floral Couture Workshops  here to our sunny …

The Philosopher Florist

In Floral Industry by SeamusLeave a Comment

In my capacity as Tesselaar Flower’s blogger, I get to speak to many lovely, inspiring florists, all of whom have their own take on the industry. Some are very pragmatic business-first types, others are more sensitive souls who are all about the flowers and the artistry but not so enamoured with the sometimes harsh realities of staying afloat. However there …

The Future of Floristry: 3 Factors Changing the Floral Industry

In Floral Industry by Seamus4 Comments

Do you wonder what the future of floristry will look like in five years? Confused? You are not alone! We are living in a rapidly changing world (just in case you hadn’t noticed!) and what makes thinking about how these changes will play out for the flower industry difficult, is that these changes are being driven by three separate global …

Florist Survey: What are your biggest challenges as a florist or wedding and events coordinator?

In Floral Industry by Seamus2 Comments

Over the last couple of weeks we have been running a short, 3-minute florist survey to help us get a handle on how we can better help florists and weddings/events coordinators and stylists. We thought that your answers gave an interesting glimpse into what life is like across the floral industries and figured you might like to see what everyone …