Are you making these 3 common florist website mistakes? If so, you could be turning off potential customers and losing sales. As I’ve tip-toed through the virtual tulips over the years, I must have looked at thousands of florist websites and I very often see 3 big mistakes being made over and over again – mistakes that if you are …
We have previously run blog posts about florist websites and they have proved very popular here at our florist blog. Since then we have kept a running list of sites
While compiling the florist directory, I came across an unusually themed florist shop from Hawthorn, Melbourne called Canary Jane’s Flowers. Named after the proprietor, Rebecca Stacey’s, lifelong obsession with Doris Day, the movie Calamity Jane, and in general, all things vintage, the shop is decked out like a 1950’s kitchen, black and white checkerboard flooring and all.
Mother’s Day is a-coming and of course this is always a busy time for florists. Because it’s so busy, you may never have considered doing any marketing for this day, however there is a good argument that you should use the momentum of Mother’s Day to: grab as much “market share” as you can on the day. This means winning …
One thing you have probably noticed is that many websites these days have those social sharing buttons all over them. These are the little, colourful icons designed to make it easy for people to share your latest florist blog post or flower photos with their friends and networks via social media outlets like Facebook, Google + and Twitter.
How can you take a man from thinking briefly “Maybe I should buy flowers for the wife” to “I AM going to buy these flowers”?
Many florists find flower photography a challenge so here are some quick pointers that will get you going in the right direction. Conventional wisdom has it taking good pictures is all about how good the camera is. Camera companies would also like you to believe this. Actually pictures are all about light. The camera just records the light.
Jan 2016 update: Well, just like a flower Instagram has since bloomed into something amazing. Still worth checking these great examples of websavvy florists (we’re there too). I have recently been thinking about how florists could use sensationally popular mobile photo sharing app Instagram.
Do you ever look at other florist Facebook pages and wonder how they managed to get so many Likes and so much interactivity on their page? Here’s some insight into building a crackingly good Facebook page – like we did!
I have been doing a lot of research into what makes the best florist websites and one thing is for sure – you need lots of lovely photos of your floral design. Websites thrive on photos, especially in the florist industry. Maybe you are thinking of launching or re-launching your own florist website so to help you I thought I …