How to Find the Time for Marketing Your Florist Business

In Flower Marketing by SeamusLeave a Comment

In our recent survey, which was primarily about florist marketing issues, we discovered that a common theme is finding the time to devote to growing your businesses through marketing activities. In the survey we asked the question – What are your biggest challenges as a florist or wedding / events coordinator? Here are some of the comments we received about …

Meet The Most Remarkable Florist in the World – You

In Flower Marketing by Seamus4 Comments

You are completely unique, the most remarkable florist in the world – and you hold inside you the keys to great business and creative success. The thing is, you are in your shop or workshop every day, so after a while you probably stop seeing your own genius with fresh eyes. But what if you stopped working for a moment …

Does Your Floral Website Get an E for Effort?

In Flower Marketing by Seamus2 Comments

If you want your floral website to sell more flowers, then you need to think about how this is going to work. Many florists I have spoken to know very well what to say to their customers when they walk in to the shop and what it is their customers are like – how they buy, the way they shop …

3 Simple Secrets to a Successful Website That Sells

In Flower Marketing by Seamus2 Comments

The world has changed a lot in the last ten years or so, affecting how people live their lives – and when, how and why they shop for flowers. This presents many challenges for florists, wedding coordinators & event planners – however if you look closely at the nature of these challenges you’ll find many seeds of opportunity. One of …

14 Guerrilla Marketing Ideas to Sell More Flowers

In Flower Marketing by Seamus3 Comments

This is what Guerrilla Marketing is all about: If you are in the business of selling flowers, then it makes sense to put some energy into marketing your business in order to maintain or grow sales. Of course, if you are a small business, then you probably don’t have hundreds of thousands of dollars to spend on your marketing efforts. …

7 Email Marketing Tips for Florists

In Flower Marketing by Seamus2 Comments

7 email marketing tips to help you rock your business big time! There is little doubt that effective email newsletter marketing is one of the best ways to connect with and engage your customers in order to drive more flower sales. However, people’s inboxes are increasingly busy. The email marketing juggernaut is massive – you can barely walk down the …

8 Tips for Using Group Buying Promotions in Your Florist Shop

In Flower Marketing by SeamusLeave a Comment

Recently we published an article on the pitfalls of using a group buying “voucher” promotion. We here in the office thought our angle was pretty watertight but we asked for some feedback from out there on the front lines – and we got it! It seems to be fact that some of Australia’s florists have used group buying promotions successfully …

How to make an Online Floral Look Book

In Flower Marketing by Seamus6 Comments

This week’s post is by Melbourne/Geelong based florist Sarah Wilkinson. We were impressed when Sarah posted her online Floral Look Book to the Tesselaar’s Facebook page so we asked her to let us know how she went about making it. Here’s what she sent in: eBooks have become next best to the real thing; poking through online eBook sites is …