florist blog

A blog about all things floral
For florists, brides and flower-lovers

Welcome to our blog, "Inside Flowers".

Since 2010, we've built a loyal audience of readers interested in flowers, wedding flowers, floral design, florist interviews, competitions and industry news.

We blog from an interesting perspective in that we are the specialists in wholesale flowers supply: we've been in the flower business for 78 years, so collectively we know our stuff.

We are also privileged to have access many industry experts who we often call on to add their voices to the mix, including our regular "floral style" blogger, Kyla Helgeson.

Our story began in 1939 when Cees and Johanna Tesselaar came to Australia from the flower-growing centre of the world, Holland. We've been creating and sharing wonderful flower stories ever since. Enjoy...