Florist Marketing Quick-Tip: Are Social Sharing Buttons A Good Idea?

In Flower Marketing by SeamusLeave a Comment

One thing you have probably noticed is that many websites these days have those social sharing buttons all over them.

These are the little, colourful icons designed to make it easy for people to share your latest florist blog post or flower photos with their friends and networks via social media outlets like Facebook, Google + and Twitter.

Social sharing buttons

Social sharing buttons

We used to have them on our old website, and they did get used (thank you) but when we redesigned the site, we had a think about them and decided to leave them off of the new site. Here’s why:

  • They can slow down your website: People hate slow websites, and unfortunately widgets like social sharing icons can slow your website down. This turns people away (they get annoyed and hit the back button).
  • Not great for SEO: slow websites can be penalized by Google in its search engine results, so it can be bad for SEO (search engine optimisation).
  • They can be distracting: What you want is for people to focus on the main point of your web page – so the less clutter the better.
  • Do they actually do anything effective for your site? I don’t know, currently looking for a good source of evidence that they do or do not drive more traffic to your website, which is the goal – right?
  • They are unnecessary: If people want to share your website content on their favourite social media networks  – THEY ALREADY KNOW HOW! All they have to do is copy and paste the URL into their Facebook status or similar.
  • Encourages low-value social sharing: Really, do you notice when a friend of yours clicks a like on a website – hardly ever, I’ll bet. But if they post a website URL into their Twitter/Facebook account with a couple of words of recommendation then it’s pretty hard to miss.
  • Reverse social proof: If you have a tiny amount of shares (or none at all) it kind of looks a bit sad. Nobody wants to hang out with a Nigel No-Friends.

I am going to look into this more and see if there is any data to back up or refute these “negative Nelly” claims I have made above – but meanwhile what do you think? Do you get any real value out of social sharing icons on your website? Leave a comment below.

Seamus - marketing nerdWritten by Seamus – Tesselaar’s website manager and marketing nerd

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Seamus is Tesselaar Flowers' digital marketing manager. He's a creative marketing geek, writer, musician & accidental flower lover. He helps small businesses with websites and web marketing. If you need any help regarding the Tesselaars website you can contact him on seamuse@tesselaars.com

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