This week as we were sitting in the Tesselaar’s marketing office discussing the ins-and-outs of Facebook marketing tips for florists, the conversation turned to ways to keep your flower shop Facebook page clear of any spammy marketing rubbish.
You know the type of thing I mean, those uninvited wall posts that start out with “Hi! I’m your newest Facebook fan!” and then proceed to try to attract you to their completely irrelevant business page that sells cheap dog food by the pallet or the latest multi-level marketing scam or whatever. Here’s a recent example from the Tesselaar’s Facebook page (apologies if this is your business, but, err … that’s not “social media marketing” dude, that’s a good old can o’ spam)
Now, you don’t want these irrelevant intrusions messing up your business Facebook page wall, but it can be a real pain manually deleting them, so here’s a quick way that you can at least keep these nasty little blighters out of sight and therefore out of mind.
Simply choose “use Facebook as page” then click “Edit page” then choose “manage permissions” in the left hand sidebar. You will now see an option that says “Wall tab shows” with a drop-down menu. Choose “only posts by page” and click save changes. Now if people want to view what others have posted to your wall, then they need to click “most recent” just under the photos along the top of the page.
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Now when people view your Facebook wall they will only see what you have posted to the wall yourself, leaving you to get on with business safe in the knowledge that your wall is spam-free. Of course, you can still manually remove these spammy posts at your own leisure.
The truth is that unless you have a very busy Facebook page with a vibrant community, then most of the posts to your wall by others will in fact be spam, so doing the above probably makes sense for you. However, the downside is that any posts to the wall by legitmate fans or customers will also be relegated to this hidden wall. However, if you comment on or ” Like” anything like this then your page fans will see it in their news feeds.
Written by Seamus – Tesselaar’s website manager and marketing nerd.
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