The Australian flower industry is unusual in that there are no defined, accepted standards for flowers such as exists in Europe, due to the dominance of the Dutch flower markets, and the USA, which is dominated by imports from South America.
History of the Australian Flower Industry
The Australian industry has developed largely independently from these influences due to decades of extreme restrictions on importing flowers and the distance and cost of importing from these markets. The huge distances between Australia’s small population centres have meant that flower production in Australia has developed around each main city rather than a national basis.
Only recently has a more national market developed, with flowers moved in water by refrigerated long-distance trucking and with more streamlined importation processes.
Because growers have traditionally been state-based, the products, style and varieties grown have historically been targeted at local markets and their expectations towards colour, bunch-size and quality.
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Development of a National Industry
As transport and refrigeration methods have improved and with the increase in imported flowers, national growers and importers have developed for some products but quality standards are still mostly based on the standards set by each grower/importer.
Wholesalers have a significant role in this market as it is the skill and knowledge of their buyers that determines the ability to provide consistent standards and reliable supply from a range of producers /importers that have variable supply and differing quality.
Effectively, wholesalers set their own standards and customers learn which have the ability to provide both reliable supply and consistent quality. Even so, this cannot be an exact process when the supply chain has so many variables and such limited capacity.
Tesselaar Flowers, through our national chain of operations in Victoria, NSW, WA and Queensland, source flowers from the widest possible range of growers and importers. We process these flowers in industry-leading facilities and maintain, as far as is possible, high availability and consistently excellent quality.
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