Nearly every florist in Australia now recognises the importance of having a website and being up the top of Google. Enabling customers to purchase your products online is vitally important.
But even if you have a website, you may still have the problem of getting people to visit it!
Get Your Florist Website up the Top of Google
To attract visitors to your website, nothing beats getting to the top of a relevant Google result. The easiest way to do this is to use AdWords to bring instant, targeted customers to your site – people who are looking to buy floral arrangements in your area.
With AdWords, you can select the keywords, the exact areas that you wish your ads to show (down to 10km accuracy). You can also choose the exact amount that you spend per day, and track the results so you know what is working.
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The best thing for you is that as soon as you turn your AdWords campaign on it is possible to occupy the number one position in Google for the keywords that you choose. It is not so easy to do it without simply paying for the ads.
Start Small & Grow
You can start AdWords with a very small budget ($10 per day) with a handful of keywords and one ad. The campaign can be targeted to as little as 15 kms around you shop. Each click is measured and you get to see just how much each click cost. Also, you only pay when your ad is clicked!
Once this small campaign proves itself, you can simply increase the budget to bring in more traffic when it is needed.
Location Extensions & Google Places
AdWords ties into Google’s Local Places and Maps systems, allowing you to have enhanced map listing on the first page of Google. You may have seen the red pin search engine results and corresponding maps on Google (see below).
With AdWords, you can force your way into the map pins if your website is not getting you there already, and make your map pin blue so it stands out over the competition. This is a quick way to own a market for specific keywords.
Competing With National Sellers
You may be worried that you will have no chance against the national sellers that have the budget to put themselves at the top of Google for every suburb. However, it is not just a matter of what you are prepared to pay, relevance is also very important so be sure to run ads using words that are the same as the search terms you are competing for.
The purple results above show a local florist shop holding their own against some national sellers with both a paid Adwords listing (second from top) and their own website result (the larger result below the others). The red map pin is also theirs.
AdWords only takes a small investment to test the waters and see if it works for you. It is definitely worth considering Adwords to attract targeted visitors to your website who are searching for what you have to offer.
Have you had good or bad results with Adwords? Tell us about it in the comments below.
Steve Mills is an Adwords expert and owner of Bluewave Technology; an AdWords and SEO consultancy in Melbourne that helps businesses of all sizes around Australia achieve success online.
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