In our recent survey, which was primarily about florist marketing issues, we discovered that a common theme is finding the time to devote to growing your businesses through marketing activities.
In the survey we asked the question – What are your biggest challenges as a florist or wedding / events coordinator? Here are some of the comments we received about this:
• “Trying to run a Florist business and find time to properly promote our online website”
• “There is so much we want to do but we are tired out!”
• “Time! There is never enough time to do everything.”
And so on…
Flower Rich, Time Poor
Customers, emails, phone calls, paperwork, and then you’ve still got to do the actual work! By the end of the day you are, to use the official term, knackered and then you’ve got to cook dinner, see to the kids or do whatever else it is needs doing!
Meanwhile, your Facebook page just sits there neglected, your flyers sit there in a pile and don’t get distributed or your list of great marketing ideas just don’t get put into action. With so many competing demands, how are you supposed to make it happen?
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The 90 Minute Solution
For some time now I have been using this simple idea that I came across. I have read about it in various forms but I like this one. Here is my simplified version:
1. Block out 90 minutes in a single stretch somewhere in your working week. Pay someone to cover for you in the shop if you need to.
2. Turn off alerts for your phone, emails, everything. Make sure you are somewhere that nobody can bother you. Tell people to leave you alone. Under no circumstance respond to any unsolicited human contact that does not include the word “Fire!”.
3. Start – set an alarm clock to go off when your 90 minutes is done and during that time work resolutely at your marketing, even if you do not really know what the best thing to do is – just do something.
4. If you need a plan, use this time to write a simple one, but keep it short & sweet and then get on with the actual work. Do your research outside of this time, this is a time for action not procrastination!
If you do this religiously every week you will discover two things:
1. The wheels will not fall off your business.
2. You will, over time, get a lot of marketing work done. In time you will get better at it and this in turn will help to grow your business.
Written by Seamus – Tesselaar’s website manager and marketing nerd
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