An opportunity to work from home from anywhere to help our marketing department.
Tesselaar flowers are seeking a person who can be located anywhere in Australia and who has experience as an online marketer, specifically in the b2b market.
Tesselaars has a diverse range of b2b customer segments, florists, wedding coordinators, event companies and other business types that use flowers for commercial purposes in multiple states, this role will be expected to create and market to these segments on a daily basis via all electronic methods.
A style that is consistent with and relevant to our product and customer base is critical . You’ll need the capacity to engage a mainly “visual” market with images and minimal but evocative copy that is fun and “flower-centric” while addressing their business needs.
Some markets more business like than others, so the key to this role is target marketing specific groups with specific relevant products. This requires developing a knowledge of how to target the group, what products are relevant and why. Its very product focused.
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Not a phone/sales role, more so a marketing communications role with an emphasis on the ability to engage and sell via the written word.
Product information is quite intensive and some flower knowledge would be helpful although not necessarily essential. The company has in depth product knowledge and product database internally that can be accessed.
This is a new role will initially require in the order of 10 hours a week but with the capacity to increase based on performance.
- CMS (particularly WordPress)
- Email marketing software (Campaign Monitor)
- Generally quick to learn new online platform skills
- Basic HTML
- Resize and edit images
- Construct reasonably attractive marketing assets (PDFs, banners, etc.)
- Copywriting & editing
- Social media
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