While there are many other flower features used throughout the ceremony, wedding bouquets are king! This makes it vital that you begin with this product when you start your thinking about the floral elements of the big day.
What are the colour themes already in play? What styles are the dresses? What kind of wedding is it all round? By the time people get to the flowers they have usually already got pretty strong stylistic threads running through the event so from there it should not be hard for you to tie the blooms in (if you'll pardon the unintended pun).
The bridal theme may be soft and feminine, bright and jazzy, casual and beachy, or perhaps classic and glamorous. It might be a quirky hipster-style wedding, they are so popular these days. Whatever the case you'll need to bear this theme in mind as you begin to explore your options.
Of course many women have a favourite type of flower, perhaps something that reminds them of a beloved grandmother or of carefree childhood days, or perhaps they wish to incorporate the exact flower that their beau gave to them on their first date. If this is the case you will need to research how viable this desire is in practical terms. For example, you or your bride may be hell bent on a variety that is only available at certain times of the year (i.e. not when the wedding is being held). The dream may be for a sweet little bloom that, unfortunately, is only available on the other side of the world!
In such cases, the bride (be that you, your friend, your daughter or your client) will need to open the mind to all the different kinds of wedding bouquets that can be created. Perhaps, yes, they can have all red flowers, but maybe an imported product might be the go, rather than the local, fleeting, cottage rose they had in mind...